In this edition, we turn our focus to one of the most important shifts shaping the next decade of retail. As malls across the world re-evaluate their purpose, one truth is becoming clear: the future belongs to destinations — places designed not just for shopping, but for connection, identity, and meaning.
To explore this transformation, we bring you insights from Alex Andarakis, a leader who has spent his career at the intersection of strategy, brand building, and real estate development. With senior C-Level experience across Unilever, Aujan Coca Cola Beverages, Emaar Properties, Omniyat, and now as Founder of Andarakis, he offers a rare perspective on how retail assets evolve into places people truly choose.
Below is his full perspective on why Destination Place Making has become the core of successful malls — and what it will take to compete in the new retail landscape.
3 Key Takeaways: for Retailers This Holiday Season
- Compelling Anchor Attractions
Focus on experiences that cannot be bought online — elements that make the trip worthwhile - An Integrated F&B Ecosystem
Dining that creates sociability, shared experiences, and memorable moments — from destination restaurants to family and outdoor concepts. - Place Making & Customer Experience
Architectural identity, public spaces, comfort features, wayfinding, parking, and technology — all working together to shape the emotional journey.