Gift card & loyalty platform
That drives real revenue growth
More customers. More sales. More profit.
Full control. No intermediaries.
Gift card management made simple and easy
SmartGifty is a fully digitalized gift card management system for shopping centers and multi-location businesses, creating added value for everybody involved: gift givers and recipients, shopping centers and retailers, shops, cafés & restaurants.
Shopping centres
Increase foot traffic and keep spending inside your centre. Launch a centre-wide gift card program with full financial transparency.
Explore the solution →
Multi-location businesses
Manage gift cards across retail chains, restaurant groups and franchise locations in one centralized platform.
Explore the solution →
Small businesses
Launch professional digital or physical gift cards quickly and start selling without unnecessary complexity.
Explore the solution →
Key benefits
The profitable marketing tool
Turn gift cards into profit. Keep the money and the data.
SmartGifty’s closed-loop system eliminates intermediaries.
- +5–12% breakage revenue
- Instant liquidity
- Data for BI, AI, and marketing
Profit, insights, and loyal customers.
Fully customizable & personal
Turn every gift card into a branded experience.
- Branded digital and physical cards
- Personalized messages and seasonal designs
- Apple Wallet & Google Wallet ready
Your brand at the center of every gift.
Fully digitalized process
SmartGifty replaces administrative complexity with automation.
- Sell gift cards 24/7 online
- Instant digital delivery
- Easy onboarding for tenants and stores
Less friction. More sales.
Instant financial & data benefits
Most businesses run gift card programs blindly.
SmartGifty provides full transparency.
- Real-time analytics and reporting
- Track every euro across your network
- Understand customer spending patterns
Your gift card program becomes a data asset.
Loyalty that goes beyond points
Turn occasional visitors into loyal customers with rewards, cashback and personalised experiences designed to increase repeat visits and engagement.
How it works
A simple gift card and loyalty customer journey for small businesses
1
Customer buys
a gift card
Buy online or in-store in just a few clicks.
2
Gift card
is received
Delivered digitally or handed over as a physical card.
3
Customer
redeems the card
Use it easily in the shop, salon, café or studio.
4
Loyalty
rewards begin
Join the loyalty program and collect points or cashback.
5
Business tracks
and grows
See real-time data and send more relevant offers.
Secure & trusted
Safe transactions and data protection
Works anywhere
Online, in-store or on the go
Delight customers
Rewards that keep them coming back
Grow your business
Insights and tools to boost revenue
Trusted partners of European businesses
Serving more than 2500 shops
+50
shopping centers served
+2,500
shops managed
+30,000,000
Euros loaded on SmartGifty cards
You asked, we answered
How safe is SmartGifty?
SmartGifty is very safe (like other fintech companies) and all the financial flows are between you, your tenants and your customers – money from the Gift Cards sales is always in your bank account. We use Amazon’s servers for storage and backup data and the gift cards and loyalty cards are equipped with a unique barcode, QR code or RFID chip. All options also have PINs for customer safety. Login to the SmartGifty system is username and password protected and offers multi-level access for your marketing, accounting and sales personnel.
What is different about SmartGifty?
SmartGifty is easy and quick to implement, it offers a great user experience and it is cost-efficient. Unlike other providers, we offer a closed loop (compliant with e-money regulation) in which the funds from your Gift card sales are in your bank account alone. You have complete control and a complete overview of transactions. You are the issuer of your gift cards and you make the rules about the usage of gift cards (validity, minimum and maximum value, possibility of extending the validity, design, …). We also offer an option of a digital e-card in line with digital shopping trends.
How much does SmartGifty cost?
The pricing of SmartGifty depends on the size of your business where additional locations can bring cost optimization. We offer two options, a Shared Solution for smaller shopping and retail centers and an Individual Solution for stand-alone solutions for shopping center chains & bigger shopping centers. Costs include an initial set-up cost and a monthly subscription fee.
Who is SmartGifty for?
Initially, the solution was designed for shopping centers to integrate multiple shopping centers under one brand. With the same logic, we customized it for multi-location businesses like shops, cafes and restaurants. It is suitable for small, medium and large-sized businesses – to optimize and increase their gift card business or implement a new product with various benefits for all involved.
How does SmartGifty work?
SmartGifty is a web-based platform. That means that it works on all computers with internet access in real time 24/7 Issuing and selling gift cards is fast and simple. Redemption by shops, cafes or restaurants is easy with barcode readers, mobile phones or hand-held terminals.
What is SmartGifty?
SmartGifty is a digitalized gift card management solution, used in multiple shopping centers across Europe and suitable for various multi-location businesses. It is a web-based platform that helps to manage (sell, redeem and analyze gift cards) every gift card business and can be easily upgraded for various loyalty programs.
SmartGifty 12-Month Performance Guarantee
We believe your gift card platform should pay for itself. If you actively follow the SmartGifty Success Protocol and your gift card sales do not cover your annual platform subscription within the first 12 months, we refund the annual platform subscription fee.
Applies only under documented active marketing execution. Full terms and eligibility conditions apply.
Ready to take control of your gift card program?
Stop losing revenue and data to third-party platforms.
SmartGifty gives both back to you.
We are part of:
